Leading insight technology providers Affectiva and Qualtrics have announced an integration to make Affectiva’s emotion recognition technology available to the Qualtrics Insight Platform. The solution provides a unique offering for market research and media testing that senses and analyses facial expressions and emotions, joining data and emotion to provide more accurate insights into consumer behaviour.
“Emotions drive consumer behaviour and help predict key success factors in advertising such as brand recall, purchase intent and virility. We are delighted to integrate Affectiva’s patented emotion recognition technology in the Qualtrics Insight Platform to give our clients actionable data about the performance of their ads,” says Shane Evans, Qualtrics’ Head of Partnerships and Alliances.
“We are excited to work with Qualtrics,” says Dr. Rana el Kaliouby, co-Founder and CEO of Affectiva. “The integration of our Emotion AI into the Qualtrics Insight Platform offers organisations unique insights into consumers’ unfiltered and unbiased emotions while respondents provide feedback through the Qualtrics platform.”
Start using the Qualtrics Insight Platform enhanced with Affectiva’s emotion recognition software today, https://www.qualtrics.com/market-research/.
About Qualtrics
Qualtrics is a rapidly growing software-as-a-service company and the leader in customer experience management. More than 8,500 enterprises worldwide, including two-thirds of the Fortune 100 and 99 of the top 100 business schools, rely on Qualtrics technology. Our solutions make it fast and easy to capture customer, employee, and market insights in one place. These insights help our clients make informed, data-driven business decisions. Global enterprises, academic institutions, and government agencies use Qualtrics to collect, analyse, and act on voice of the customer, customer satisfaction, employee engagement, 360-degree reviews, brand, market, product concept, and employee feedback. To learn more, and for a free account, please visit www.qualtrics.com.
About Affectiva
Affectiva, an MIT Media Lab spin-off, is the pioneer in Emotion AI, the next frontier of artificial intelligence. Affectiva’s mission is to bring emotional intelligence to the digital world with its emotion recognition technology that senses and analyses facial expressions and emotions. Affectiva’s patented software is built on an emotion AI science platform that uses computer vision, deep learning and the world’s largest emotion data repository of more than 4 million faces analysed from 75 countries, amounting to more than 50 billion emotion data points. Affectiva’s SDKs and APIs enable developers to add emotion-sensing and analytics to their own mobile apps, games, devices, applications and digital experiences. Affectiva is used by more than 1,400 brands to gather insight and analytics in consumer emotional engagement. Affectiva is privately held with backing from leading investors such as Kleiner Perkins Caufield and Byers and WPP. For more information, www.affectiva.com.
